- social psychology
o
think about, influence, relate to others
Big Ideas
- we construct our reality
- intuition powerful
o
can be wrong
- behavior influenced by:
o
society
o
attitude, personality
o
biology
- applicable to everyday life
- obvious influences
o
1. research topic
o
2. study “value”
- subtle influences
o
1. science is subjective
§ interpretations differ
§ social representations
· socially shared beliefs
o
2. concepts have hidden values
§ “well-adjusted”, “normal”
§ therapist’s advice
§ labels
§ value judgments
- findings are obvious
- hindsight bias
o
I-knew-it-all-along phenomenon
§ obvious after facts are
known
§ consequences
· arrogance
· blame
- forming/testing hypotheses
o
theory
o
hypothesis
§ testable prediction
- correlational research
o
relationship between variables
o
advantages
o
disadvantages
§ correlation does not equal
causation
· TV violence causes violent
behavior
- survey research
o
describe, not predict
o
potential biases
- experimental research
o
determine cause and effect
o
control variables
o
independent variable
§ thing changed
o
dependent variable
§ behavior observed
o
“Power Ranger” study
o
75% of research
- on your own, pages 26-27