- encode, store, retrieve
information
- flashbulb memories
- information processing
o
long term memory
§ limitless
o
working memory
§ 7 +/- 2
§ consciousness
§ rehearsal
- sensory memory
o
registering information
o
Sperling’s research
§ iconic memory
· visual
· about 1 second
§ echoic
· less than 1 second
· auditory echo (3-4 seconds)
- working memory
o
automatic processing
§ effortless
o
effortful processing
§ conscious effort
§ Ebbinghaus
· spacing effect
· serial position effect
- WM to LTM
o
encode meaning
o
personalize
§ get correct meaning
o
encode imagery
§ relate pictures to words
o
organization
§ chunking
- long term memory
o
capacity
§ limitless
o
durability
§ gone or inaccessible?
· Freud
· Penfield
· Loftus
- how do we store LTM?
o
electrical activity
o
synaptic changes
§ serotonin
§ stimulating hormones
o
types of information
§ explicit memory
· conscious recall
· hippocampus
§ explicit memory
· effortless recall
· brainstem
- recall vs. recognition
- cues
o
context effect
§ déjà vu
o
moods
§ state dependent learning
§ mood congruent