- Wundt
o
first lab, 1879
- interdisciplinary
- psychology = scientific
study of behavior and mental processes
o
behavior
§ observable
o
mental processes
§ internal experiences
- basic research
o
builds knowledge
§ biological psych
§ cognitive psych
§ social psych
- applied research
o
solves problems
§ industrial/organizational
psych
§ clinical psych
· vs. psychiatry
- theory
o
organizes facts
o
predicts behavior
o
hypothesis
§ testable prediction
- data collection
o
methods of description
§ case study
· detailed history
· provide information
· can’t generalize
§ surveys
· questionnaires
· self-report
· problems
o
wording effect
o
lying
o
sampling errors
§ representative sample
§ random sample
§ naturalistic observation
· watch, record
§ unobtrusive measures
· not aware of being studied
o
correlation
§ relationship between things
§ help us predict
§ correlation does not equal
causation
· TV violence and aggression
§ illusory correlation
· relationship when none
exists
- experimentation
o
control things
o
independent variable (IV)
§ thing changed
o
dependent variable (DV)
§ behavior observed
- experimental group
o
receives IV
- control group
o
no IV
- placebo effect
- Does lab = real life?
o
principles, not specific behaviors
- Does behavior depend on
culture/gender?
- Is animal experimentation
ethical?
- Is human experimentation
ethical?